Writing articles with relevant and updated content is considered to be one of the best ploys for website promotion. The current trend in online marketing is to outsource the task to a content writer or writing service. However, it is necessary to know which attributes make these services appropriate  and what to look out for.

Article Writing is Important

Multiple methods are used by web developers to develop a website’s profile but some methods yield better results than others. Article writing and submission to web directories, as well as link building are tried and tested methods that have always yielded better results for a website. While the website will gain recognition, its greatest benefit is the potential to convert potential customers to real ones.

Things to Look For

Things that a webmaster or entrepreneur should look for while searching for the best SEO content writer for their business are as follows:

• The provider should offer 100% original writing and should not indulge in plagiarism of any type;
• They should only use white-hat tactics, no black-hat techniques, to gain online recognition;
• Reputable companies will only offer original content and once offered and paid for, copyright is automatically transferred to the buyer;
• Finally, the content offered by the article writing service should be interesting and entertaining, after all, it won’t do you any good if the readers lose interest halfway through and head to some other site!

In the event of plagiarism and duplicated content, your website may be badly penalised by search engines and may even be blacklisted, resulting in your good intentions (that lead to you hiring a content writer in the first place) going up in smoke.

Content Writers Must Be Skilled

Getting a reputable content writer or copywriting company alone isn’t enough, you also have to find out whether or not the writers deployed to write the articles are skilled enough to do the job.

Knowledge of the language is a given, but grammar, spelling & punctuation as well as paragraph construction are all equally important. Unless the writer is more than competent in the fundamentals, they may end up writing something that is unusable on your site for fear of diverting readers, rather than attracting them.

Ideally, a fluent and skilled content writer will keep the reader glued to the screen until they finish the article; with luck, they’ll even come back looking for more content or share it with their friends.

So there you have it, the key things you need to keep in mind when you go looking for a content writer for your site. As always, there are a range of services and a range of price points available, so make sure you find the right company for you and your business by keeping these things in mind. Then, before you know it, you’ll have a site full of engaging, valuable content that customers will keep coming back for. However, if you prefer to DIY, here’s some handy tips for you.

Key Points To Remember

• Capture the attention of your audience. Most people will do an initial scan before deciding to read the whole article, use headings to give them a basic roadmap to decide if this content is valuable to them.
• Take the time to learn how to format an article or website for SEO. There can be a lot of contradictory information out there, but there’s plenty of great stuff too, keep looking!
• Content is KING. Demonstrate your in-depth knowledge and experience but keep it simple, address issues particular to your niche market and offer good solutions and advice. By doing this, you’ll reassure the reader that you do indeed know what you’re talking about. You don’t have to give every answer or solve all of their problems, but giving a little away and helping them solve some of their problems will make your readers happy and that’s the most important thing!
• Happy readers are one step from being happy customers. If you’re giving them valuable information, they’re going to keep coming back and at some point, they’re going to provide you with a lead. It may not be them personally, but they may share your article or tell a friend about your product and service. At that point, your great content writer has done their job and it was money well spent (unless you write your own content, in which case, well done!)
• Remember that you’re there to improve your reader’s quality of life, people come to your site to save/make money, save time or improve their life in some way. Every purchase, no matter what it is, comes down to these basic motivations. Tap into them. Give your reader something they want and you’re going to be well on your way to creating a dedicated following.
• Be prepared to spend a LOT of time writing, to build your reputation and drive solid traffic to your site you need to be regularly producing articles. I know one SEO specialist who is adamant that you need to be creating 100 articles a month! While few of us have the time (or inclination) to write that much, it gives you a good feel for a basic principle of content writing – too much great content is never enough.
• Publish your articles to major e-zines as well as using the content for your website and blog, however, be careful to avoid duplication as this can also carry search engine penalties!
• Set yourself a goal – write 3 – 4 articles per day (at an average of 400 words) or better yet, make enough income to pay for a content writer!
• Be organised. Write a plan that makes maintaining a program of writing and publishing content easy to do. Allow 1 – 2 hours a day just for this. Remember that practice makes perfect!

Can’t be bothered doing it yourself or do you just want to know more about how Agile SEO can help you create a site full of valuable content that will keep people engaged? Contact us today!

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Get 1000 Visitors to Your Blog Using On Page SEO

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Instructor Biography

Endy Daniyanto, Internet Marketer

I have made a full time income from internet marketing, particularly affiliate marketing, since more than 2 years. I have extensive knowledge on search engine optimization (SEO) best practices and also on writing