As search engines will continue to evolve, search engine marketing and SEO companies must do the same, improving their skills to stay in the game.
We are all increasingly moving to an online world, reviewing and doing business online, therefore it’s important to remember that your customers are just like you. They Google what they need to know and they rarely look past the top 3 results, let alone the first page. So if your competition is doing SEO and you aren’t, then while you’re sitting around waiting for more enquiries, they’re taking the bulk of the online business.
Now that you know the importance of SEO, here are 10 SEO techniques you must know
1. Create an SEO Roadmap/Strategy
Its important to have a plan and stick to it, Do your keyword research first – all good search engine marketing plans start with keyword research. Agile SEO’s Project Dashboard log-in allows you to do your keyword research right on the site, saving you time and money.
The days of stuffing keywords into any content and having it rank high on Google are long gone. Now your content needs to be unique, interesting, entertaining and your keywords need to flow within the content. This is why top quality content and SEO go hand in hand.
2. Competitor Analysis
Competitor analysis is not a new idea, and companies have been researching their competitors for decades. However, by manually looking at your competitor’s back links you can quickly see which links are worth replicating for yourself.
3. Creating Awesome Content That Earns Links
Even after all of the changes within search engine algorithms, inbound SEO links are still the biggest influence for search engines. This is unlikely to change. On the other hand, other methods of link acquisition have changed.
Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more brand awareness and more sales. Creating awesome content that people want to share is still the best way to earn links.
4. Link Everything together.
In order to get the best insights and results you have to link your website to all your social media accounts, link your social media accounts to analyticss, link analytics to your site, link Google Adwords account to analytics, link analytics to web master tools and web master tools to your Gmail and Google for business account. That’s a lot of linking.
All of the above linking and more is required in todays online marketing strategies. Agileseo.com.au has a simple solution to do all this and more.
5. Editorial Links
Editorial links can be some of the most powerful SEO tools because they come from other publications in your niche and they mention your business . They can also come from guest posts that you write and get published on other sites.
The best way to get editorial links is to create awesome content that people will want to share. Another way is to guest post on a high-quality site that is in your niche.
Agile SEO’s copy writing service can take care of all your content creation, helping you increase the value of your website by giving your clients information that they want and will share with their social networks.
6. The Broken Link-Building Method
Here’s another white-hat search engine marketing strategy that can be quite effective. In this case, you’re actually helping publishers fix broken links, which can be helpful to their readers. However, this only works if your content is good enough to replace the lost content.
To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. To find out more, you can read the broken link-building Bible at the Moz blog.
7. Link Reclamation
Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them.
- Find brand mentions about your site and ask the publisher to add a link
- Find places where your articles or content has been mentioned without credit (places where people have used your post or info graphics without giving you credit) and request a link from the admin/moderator
You can automate this in Agile SEO’s Project Dashboard, so you’ll be notified when another website mentions your company or publishes any content about your website.
8. Focus on ROI, Not Keyword Rankings
While it gives us all a sense of satisfaction to rank number one on Google search for a Keyword. This doesn’t necessarily mean your SEO campaign is successful. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions.
9. Link Outreach
Link outreach is a bit “old school” but can still be quite powerful. To do this, find a website that is relevant to yours and get their contact information from the site. Send them an email or call and politely ask them for a link.
This works better if the site has a slightly different business than yours but may share a common audience, for example a physiotherapist might want to get a link to their site from a gym or personal trainer. Neither business is going to lose out to the other and in fact, both should benefit from the reciprocal links by gaining an enlarged audience and possible referrals.
10. Submit Your Site to Google, Yahoo, Bing, and Others
Search engines like Yahoo and Bing are worth optimising for. Yahoo is now the default search engine for Firefox. Safari had a deal with Google, which is supposed to end in 2015, and Yahoo and Bing are both trying to become the default search engine for the browser.
As other search engines become the default Web browsers instead of Google, it makes sense to optimise for those search engines as well as other local directories and search sites.
Agile SEO’s software can submit your site maps to many Search Engines with just a few clicks.
Without SEO Your Site Doesn’t Exist
Creating a search engine marketing strategy can give your company and brand a boost in the search engines. Why not improve your rankings today? Call Agile SEO on 07 3177 7811 or visit www.agileseo.com.au
Agile SEO Recommended On-Line Course
SEO Training Academy: Learn Search Engine Optimization
Master the art of search engine optimization by learning fundamental SEO principles and techniques in this course.
*** Attention: New Release – Sign Up Right Now and Don’t Miss this Incredible Training Course from an SEO Industry Veteran & Best-Selling Author of the SEO University and SEO 2016 Book and Audiobook Series ***
Have you found yourself frustrated with the field of search engine optimization? Has ranking on Google eluded you? Does the thought of understanding the convoluted world of SEO seem like a daunting task to you?
If you’ve answered yes to any of those questions, you’re not alone. SEO is an increasingly-complex field that has expanded to include a wide range of skills and practices. What used to be simple at one time, is complex, intricate, and extremely time-consuming.
But, in this course, I’ll present you with a vast amount of knowledge to help you truly understand and leverage the field of search engine optimization.
Imagine being able to send virtually limitless amounts of free organic traffic to your offers and pages on the Web? That skill is worth its weight in gold!
To begin, we’ll lay the groundwork with the fundamental principles involved in SEO. You’ll gain historical knowledge about where we’ve come and what’s changed in recent years along with the strategies and techniques to help you rank at the top of Google’s searches.
From beginner to advanced, you’ll quickly move through the ranks to become a professional search engine marketer taught to you by a seasoned professional.
But, why should you listen to me?
My name is R.L. Adams and I’ve published some of the best selling books and audiobooks in the field of online marketing and SEO. But in this course, you’ll get the latest and the greatest information to help you rank today, not yesterday, with SEO.
In this course, you’ll get the following benefits:
- In-depth understanding of SEO fundamentals
- Powerful SEO strategies to rank your site today!
- BONUS: 80+ pages of downloadable resource guides
- Social media marketing techniques
- An introduction to email marketing
- And much more…
Scroll up and hit the TAKE THIS COURSE button right now.
What are the requirements?
- The Basics of Web Development
- An Understanding of WordPress
What am I going to get from this course?
- Over 72 lectures and 9 hours of content!
- Understand the Mechanics of Search
- Brainstorm, Research, and Implement a Keyword Strategy
- Differentiate Between Solid SEO Tactics and Ones that Bend or Break the Rules
- Wield Both On-Page & Off-Page Optimization Techniques
- Engage in Powerful Content Marketing Strategies
- Conduct Link-Building Campaigns
- Leverage the Power of Social Media for SEO
- Develop a Complete Understanding for Ranking at the Top of Google’s Search
What is the target audience?
- Beginner’s with Little Knowledge of SEO
- Intermediate Internet Marketers Looking to Expand their Toolset
- Expert SEOs Looking to Refresh their Knowledge in the Field
|Section 1: Start Here: SEO Training Academy|
Introduction to Search Engine Optimization
Introduction to the Two Core Concepts in SEO
On-Page SEO versus Off-Page SEO
The Three Components of Trust
Algorithm Adjustments: The Impact on SEO
Quiz on Introduction Topics
|Section 2: Tools & Resources|
Google’s Webmaster Guidelines
PDF: Google’s Webmaster Guidelines
Quiz on Google’s Webmaster Guidelines
Useful Sites & Toolbars
|Section 3: Keyword Research|
What are keywords?
How to Research Keywords
Latent Semantic Indexing
Challenge: Keyword Research
|Section 4: Website Architecture|
Offer a Site Map to Users
|Section 5: Trust through Content|
Content is King
How to Structure Good Content
Do-Follow Links versus No-Follow Links
|Section 6: Trust through Authority|
Trust through Authority
How to Build Authority
45 Popular Authority Websites
PDF: 45 Popular Authority Websites
5 Steps for Improving Your Authority
Challenge: Authority-Site Profiles
|Section 7: Trust through Age|
Understanding Trust through Age
Age of Domain versus Freshness of Content
Researching Domain Ages
Purchasing an Aged Domain
|Section 8: Trust through Relevancy|
What is Relevancy?
Latent Semantic Indexing & Latent Semantic Analysis
Leveraging Relevancy Signals
|Section 9: SEO Strategies|
Creating an SEO Action Plan
Broken Link Strategy
Blog & Forum Discussions
Long-Tail Keyword Approach
Guest Blogging & Editorial Links
Mobile SEO – Bootstrap or Custom WordPress Theme
The Truth about Press Releases
HTTPS / SSL Encryption
|Section 10: Tracking & Analysis|
Google Webmaster Tools
|Section 11: Content Marketing|
The Power of Content Marketing
Types of Content to Market
YouTube Video SEO
|Section 12: Link Building|
High-Quality Link Building
Creating Link Bait
Building Your Personal Brand
|Section 13: Social Media Marketing|
Building Your Social Media Empire
Twitter, Google Plus, and LinkedIn
|Section 14: Email Marketing|
Introduction to Email Marketing
Building a Sales Funnel
Creating Your Free Offer
Email Marketing Strategy
|Section 15: Advanced SEO|
Disavow Poor-Quality Links
Google’s 200+ Ranking Signals: Content Quality
Google’s 200+ Ranking Signals: On-Page Content
Google’s 200+ Ranking Signals: HTML & CSS
Google’s 200+ Ranking Signals: Off-Page Optimization
Google’s 200+ Ranking Signals: Linking Authority
PDF: Google’s 200+ Ranking Signals
|Section 16: Thank You|
Thank You for Listening