internet marketing brisbane

Search Engine Marketing – 10 Techniques For 2017

In Agile SEO, Online Course, SEO Australia, Strategic SEO by Adel Demian

 

As search engines will continue to evolve, search engine marketing and SEO companies must do the same, improving their skills to stay in the game.

We are all increasingly moving to an online world, reviewing and doing business online, therefore it’s important to remember that your customers are just like you. They Google what they need to know and they rarely look past the top 3 results, let alone the first page. So if your competition is doing SEO and you aren’t, then while you’re sitting around waiting for more enquiries, they’re taking the bulk of the online business.

Now that you know the importance of SEO, here are 10 SEO techniques you must know

Search Engine Marketing Tips

1. Create an SEO Roadmap/Strategy

Its important to have a plan and stick to it, Do your keyword research first – all good search engine marketing plans start with keyword research. Agile SEO’s Project Dashboard log-in allows you to do your keyword research right on the site, saving you time and money.

The days of stuffing keywords into any content and having it rank high on Google are long gone. Now your content needs to be unique, interesting, entertaining and your keywords need to flow within the content. This is why top quality content and SEO go hand in hand.

2. Competitor Analysis

Competitor analysis is not a new idea, and companies have been researching their competitors for decades. However, by manually looking at your competitor’s back links you can quickly see which links are worth replicating for yourself.

3. Creating Awesome Content That Earns Links

Even after all of the changes within search engine algorithms, inbound SEO links are still the biggest influence for search engines. This is unlikely to change. On the other hand, other methods of link acquisition have changed.

Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more brand awareness and more sales. Creating awesome content that people want to share is still the best way to earn links.

4. Link Everything together.

In order to get the best insights and results you have to link your website to all your social media accounts, link your social media accounts to analyticss, link analytics to your site, link Google Adwords account to analytics, link analytics to web master tools and web master tools to your Gmail and Google for business account. That’s a lot of linking.

All of the above linking and more is required in todays online marketing strategies. Agileseo.com.au has a simple solution to do all this and more.

5. Editorial Links

Editorial links can be some of the most powerful SEO tools because they come from other publications in your niche and they mention your business . They can also come from guest posts that you write and get published on other sites.

The best way to get editorial links is to create awesome content that people will want to share. Another way is to guest post on a high-quality site that is in your niche.

Agile SEO’s copy writing service  can take care of all your content creation, helping you increase the value of your website by giving your clients information that they want and will share with their social networks.

6. The Broken Link-Building Method

Here’s another white-hat search engine marketing strategy that can be quite effective. In this case, you’re actually helping publishers fix broken links, which can be helpful to their readers. However, this only works if your content is good enough to replace the lost content.

To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. To find out more, you can read the broken link-building Bible at the Moz blog.

7. Link Reclamation

Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them.

Examples:

  • Find brand mentions about your site and ask the publisher to add a link
  • Find places where your articles or content has been mentioned without credit (places where people have used your post or info graphics without giving you credit) and request a link from the admin/moderator

You can automate this in Agile SEO’s Project Dashboard, so you’ll be notified when another website mentions your company or publishes any content about your website.

8. Focus on ROI, Not Keyword Rankings

While it gives us all a sense of satisfaction to rank number one on Google search for a  Keyword. This doesn’t necessarily mean your SEO campaign is successful. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions.

9. Link Outreach

Link outreach is a bit “old school” but can still be quite powerful. To do this, find a website that is relevant to yours and get their contact information from the site. Send them an email or call and politely ask them for a link.

This works better if the site has a slightly different business than yours but may share a common audience, for example a physiotherapist might want to get a link to their site from a gym or personal trainer. Neither business is going to lose out to the other and in fact, both should benefit from the reciprocal links by gaining an enlarged audience and possible referrals.

10. Submit Your Site to Google, Yahoo, Bing, and Others

Search engines like Yahoo and Bing are worth optimising for. Yahoo is now the default search engine for Firefox. Safari had a deal with Google, which is supposed to end in 2015, and Yahoo and Bing are both trying to become the default search engine for the browser.

As other search engines become the default Web browsers instead of Google, it makes sense to optimise for those search engines as well as other local directories and search sites.

Agile SEO’s software can submit your site maps to many Search Engines with just a few clicks.

Without SEO Your Site Doesn’t Exist

Creating a search engine marketing strategy can give your company and brand a boost in the search engines. Why not improve your rankings today? Call Agile SEO on 07 3177 7811 or visit www.agileseo.com.au

Agile SEO Recommended On-Line Course

SEO Training Academy: Learn Search Engine Optimization

Master the art of search engine optimization by learning fundamental SEO principles and techniques in this course.

 

Course Description

*** Attention: New Release – Sign Up Right Now and Don’t Miss this Incredible Training Course from an SEO Industry Veteran & Best-Selling Author of the SEO University and SEO 2016 Book and Audiobook Series ***

Have you found yourself frustrated with the field of search engine optimization? Has ranking on Google eluded you? Does the thought of understanding the convoluted world of SEO seem like a daunting task to you?

If you’ve answered yes to any of those questions, you’re not alone. SEO is an increasingly-complex field that has expanded to include a wide range of skills and practices. What used to be simple at one time, is complex, intricate, and extremely time-consuming.

But, in this course, I’ll present you with a vast amount of knowledge to help you truly understand and leverage the field of search engine optimization.

Imagine being able to send virtually limitless amounts of free organic traffic to your offers and pages on the Web? That skill is worth its weight in gold!

To begin, we’ll lay the groundwork with the fundamental principles involved in SEO. You’ll gain historical knowledge about where we’ve come and what’s changed in recent years along with the strategies and techniques to help you rank at the top of Google’s searches.

From beginner to advanced, you’ll quickly move through the ranks to become a professional search engine marketer taught to you by a seasoned professional.

But, why should you listen to me?

My name is R.L. Adams and I’ve published some of the best selling books and audiobooks in the field of online marketing and SEO. But in this course, you’ll get the latest and the greatest information to help you rank today, not yesterday, with SEO.

In this course, you’ll get the following benefits:

  • In-depth understanding of SEO fundamentals
  • Powerful SEO strategies to rank your site today!
  • BONUS: 80+ pages of downloadable resource guides
  • Social media marketing techniques
  • An introduction to email marketing
  • And much more…

_____________________________________________________________________

Scroll up and hit the TAKE THIS COURSE button right now.

****************************************************

Full details

What are the requirements?

  • The Basics of Web Development
  • An Understanding of WordPress

What am I going to get from this course?

  • Over 72 lectures and 9 hours of content!
  • Understand the Mechanics of Search
  • Brainstorm, Research, and Implement a Keyword Strategy
  • Differentiate Between Solid SEO Tactics and Ones that Bend or Break the Rules
  • Wield Both On-Page & Off-Page Optimization Techniques
  • Engage in Powerful Content Marketing Strategies
  • Conduct Link-Building Campaigns
  • Leverage the Power of Social Media for SEO
  • Develop a Complete Understanding for Ranking at the Top of Google’s Search

What is the target audience?

  • Beginner’s with Little Knowledge of SEO
  • Intermediate Internet Marketers Looking to Expand their Toolset
  • Expert SEOs Looking to Refresh their Knowledge in the Field

Curriculum

Section 1: Start Here: SEO Training Academy
Introduction to Search Engine Optimization

Preview

03:14
Introduction to the Two Core Concepts in SEO

Preview

03:07
On-Page SEO versus Off-Page SEO
01:56
The Three Components of Trust
05:52
Algorithm Adjustments: The Impact on SEO
12:37
Understanding PageRank
03:57
Quiz on Introduction Topics
4 questions
Section 2: Tools & Resources
Google’s Webmaster Guidelines
18:18
PDF: Google’s Webmaster Guidelines
35 pages
Quiz on Google’s Webmaster Guidelines
20 questions
Useful Sites & Toolbars
07:14
Section 3: Keyword Research
What are keywords?

Preview

08:33
How to Research Keywords
01:16
Latent Semantic Indexing
03:58
Challenge: Keyword Research
Text
Section 4: Website Architecture
Navigational Elements

Preview

05:09
Optimizing URLs
07:04
Offer a Site Map to Users
03:07
robots.txt
04:28
.htaccess
03:48
Section 5: Trust through Content
Content is King
12:55
How to Structure Good Content
08:48
Do-Follow Links versus No-Follow Links
05:57
Section 6: Trust through Authority
Trust through Authority
05:21
How to Build Authority
10:19
45 Popular Authority Websites
10:52
PDF: 45 Popular Authority Websites
5 pages
5 Steps for Improving Your Authority
08:18
Challenge: Authority-Site Profiles
Text
Section 7: Trust through Age
Understanding Trust through Age
08:27
Age of Domain versus Freshness of Content
10:32
Researching Domain Ages
09:11
Purchasing an Aged Domain
11:52
Section 8: Trust through Relevancy
What is Relevancy?
03:37
Latent Semantic Indexing & Latent Semantic Analysis
07:41
Leveraging Relevancy Signals
04:19
Section 9: SEO Strategies
Creating an SEO Action Plan
11:13
Content Marketing
08:37
Video Marketing
08:55
Broken Link Strategy
10:09
Blog & Forum Discussions
04:21
Long-Tail Keyword Approach
03:22
Guest Blogging & Editorial Links
06:42
Mobile SEO – Bootstrap or Custom WordPress Theme
04:40
The Truth about Press Releases
02:48
HTTPS / SSL Encryption
03:39
Section 10: Tracking & Analysis
Google Webmaster Tools
04:24
Google Analytics
05:43
MOZ Explorer
04:02
Section 11: Content Marketing
The Power of Content Marketing
08:46
Types of Content to Market
10:45
YouTube Video SEO
08:38
Vimeopro Microsites
02:57
Presentation Marketing
04:13
Document Marketing
05:22
Section 12: Link Building
High-Quality Link Building
04:44
Creating Link Bait
06:07
Guest Blogging
02:59
Building Your Personal Brand
11:39
Section 13: Social Media Marketing
Building Your Social Media Empire
07:45
Facebook Page
07:53
Twitter, Google Plus, and LinkedIn
06:42
Section 14: Email Marketing
Introduction to Email Marketing
04:23
Building a Sales Funnel
04:16
Creating Your Free Offer
04:16
Email Marketing Strategy
04:31
Section 15: Advanced SEO
Disavow Poor-Quality Links
02:46
Google’s 200+ Ranking Signals: Content Quality
19:11
Google’s 200+ Ranking Signals: On-Page Content
04:26
Google’s 200+ Ranking Signals: HTML & CSS
10:33
Google’s 200+ Ranking Signals: Off-Page Optimization
08:20
Google’s 200+ Ranking Signals: Linking Authority
03:26
PDF: Google’s 200+ Ranking Signals
63 pages
Section 16: Thank You
Thank You for Listening
01:45

Instructor Biography

R.L. Adams , Entrepreneur, Software Engineer & Best-Selling Author.

I’m a passionate writer, blogger, designer, entrepreneur, software engineer, and best-selling author of dozens of online marketing & SEO books and audiobooks. I write and develop educational and inspirational

Online Course