As SEO Brisbane specialists, we often hear people who don’t really understand SEO, but have decided that they ‘don’t like it’ (usually due to a poor experience with an inexperienced SEO company) praise content marketing like it’s a completely different thing. News flash: it isn’t. Content Marketing and SEO are like strawberries and cream – great on their own but put them together and WOW.

SEO

SEO tends to be narrower in focus. It’s more technical. It makes demands. SEO requires content – you need words and articles in order to have something to optimise! There are things in SEO that may not appear to be directly related to content marketing, but they all support content marketing.

Content Marketing

Where SEO is focused and technical, content marketing is holistic. When SEO demands, Content answers. Need a blog post to optimise? Content’s got your back. SEO wants to target some new keywords? Let Content provide you with the vehicle to do it. SEO needs link backs? Who you gonna call? Content!

Supporting Roles

SEO and Content Marketing essentially provide the star supporting roles to each other. Why do you need robots.txt? So that search engines can crawl your site and access your content. Why do you need a sitemap? So users can easily find and access your content. Once all technical optimisation tasks are completed, you’ll find that it’s easier for the user to get to that great content. Because the most brilliant, thought-provoking and technically perfect content is wasted if your site isn’t optimised and no one will ever find it.

SEO is constantly hungry for new content – fresh content is rapidly indexed and ranked higher on SERP’s than older content. Even better, if – due to your SEO efforts – your site’s authority level has historically been ranked quite highly, your consistent, fresh content will usually get a boost in the search engine rankings.

Take Aways

SEO & Content Marketing go together like a horse and carriage. You just can’t have one without the other.

A Content Marketing campaign will not achieve the desired results without SEO techniques. An SEO campaign will require great content to be successful.

Bring them together to get the most out of your next online marketing campaign and get the most out of your SEO Brisbane.

Don’t have time to do it yourself? Contact us now to find out how Agile SEO Brisbane can help you manage your online marketing!

The post SEO & Content Marketing Work Together first appeared on Agile SEO - Search Engine Optimisation.

Key Points to Remember:

Most people will find your site through search engine rankings.

If a customer cannot find your product, they cannot buy your product.

Social Media supports discovery.

Search Engines aim to help users solve their problems by giving them the best sites to do so.

Search Engine algorithms rely on ‘cues’ to help them determine which sites can best solve users problems.

Use frequently updated, compelling content to gain incoming links.

Aim to create concise, scannable content; most people won’t read the whole page.

Where Are You Ranked? How Do People Find You Online?

What search terms are they using? Are there other (closely related) terms that are getting more traffic that you can target as well? Whereabouts do you sit on the search engine rankings? What search engine optimization changes can you make to get higher?

Social Media

Your social media pages can also rank on search engine listings and they feel more personal than a website. In addition, increased traffic to your site from social media can have a positive impact on your search engine ranking, so make sure that your social media and your website complement each other.

Search Engines Solve Problems

The user enters a question and the search engine finds the sites that are most likely to answer it. What questions are users asking that you can answer? Does your website reflect this?

Search Engine Algorithm Cues

Search Engines are continually monitoring users online behaviour, they use this and other cues to help determine which sites are most likely to answer a user’s search query. Good design plays a key part in this, as does speaking the users language – avoid jargon, made up words or ‘cutesy’ headlines. Use keywords that users are actually entering – as shown below, there can be a massive difference between the singular and plural forms of a search term or by adding/removing a location.

Using Content to Gain Quality Incoming Links

Incoming links are an important way to build the authority of your site in the eyes of the search engines. Remember, they exist to solve users problems, if other people are linking to your site it shows the search engines that you must be answering someone’s needs already and thus, can be trusted. Just remember that not all links are created equal and some can do more harm than good. Good search engine optimization will involve building quality links from trusted sites.

Concise, Scannable Content

Want an example? Check out the BBC’s news headlines. On average they use 5 words – that’s around 35 characters to draw readers in. No fluff, no filler; most of us are rarely so concise. There is a multitude of research that shows users rarely read an entire article, rather, they skim over it to find key pieces of information in order to save time. By cutting out fluff, you increase the chance that they’ll read the entire piece, ensuring that your message is clearly received and understood.

Of course, if you don’t want to do all this yourself, you can always contact us for assistance with your search engine optimization, we’d love to help!

The post Search Engine Optimization – Key Points first appeared on Agile SEO - Search Engine Optimisation.

In the online age, many organisations are facing both internal and external disruption, resulting in leaders who are actively searching for methods to deliver increased digital value.

Every business is striving to gain a competitive advantage from their investment and it can be difficult to determine just where you should be directing your efforts.

Here are our tips on how to make sure your digital marketing strategies create higher revenue growth and margins.

The CEO Must be an Advocate for Digital.

In today’s online society digital is what makes your vision, reality. Thus, digital is of vital importance to every area of the business. It appears that this message is being taken on board. The majority of CEO’s today actively lead the charge on the importance of digital marketing to the business. It is a necessity and CEO’s need to be creating their business strategy around digital, not the other way around. On top of this, the CEO’s attitude will set the tone for the entire executive line-up and thus, the wider team. If your CEO isn’t converted yet, they need to be.

Get the Executive Team on Board

If you are your entire executive team, then the good news is that you should already be doing this.

PwC’s annual Digital IQ Survey uncovered that on a global basis, CEO’s are 5 times more likely to focus on disruption than CDO’s, leaving huge potential for plans to fall apart. Every member of the executive team has to be on the same page with it comes to digital. By ensuring this, you will maximise the value of your investments as well as making it more likely that you will identify anything that could adversely affect your strategy.

Use External Innovators to Drive Change

Engage with external parties to utilise their insights and agility on technology. Many organisations are reaching out to those looking from the outside in, in a bid to find solutions to challenges, gain inspiration and react to disruptive technology. Connect with the community via Face Book, Twitter, Instagram and any other way that works for your business. There is an entire world full of people with valuable insights. Use them.

Digital Investment = Competitive Advantage

Actively look for emerging technology that can assist you in growing your business. While it can be difficult to know which step to take first, the priority will always be anything that is going to maximise your growth. Strategically speaking, technology for data mining, data analysis and cyber security are almost always going to be at the top end of your list.

Utilise Your Data

It’s not enough to capture data – all the data in the world does you no good if it sits in a vault. Pull it out, dust it off and use it! Businesses who understand the value of the data they gain will work to extract every ounce of value from it. The biggest barrier to success is a lack of the skill to interpret said data. If you’re unsure, speak to an expert, just don’t let it go to waste.

Build a Road Map

If you don’t know where you’re going, you’re never going to get there. The biggest challenge to growing your revenues via digital marketing is not having a clear plan that details what you want to accomplish and how you plan to accomplish it. There’s always scope to update a roadmap as the digital landscape changes, but you need to have something in place.

Measure Your Results

Any business that invests in digital marketing & tech is going to want evidence that the investment was a sound decision. When comparing your results against your roadmap, don’t forget to measure increased customer satisfaction. Traditional metrics such as ROI and increased revenue only tell part of the story where digital is concerned – cyber security, improved brand awareness and customer satisfaction are all valuable outcomes of your investment.

Digital investment is a necessity in todays marketing landscape and is frequently the difference between mere survival and stratospheric success. Think of the most successful businesses that you know – chances are, they all have a digital marketing strategy that is executed with meticulous care. If you need some help with your digital marketing, why not contact us today to find out how we can help?

The post Maximising the Return on Your Digital Marketing Strategies first appeared on Agile SEO - Search Engine Optimisation.

Ensuring that Marketing spend is optimised, and wastage minimised, are key benefits of hiring experts in GoogleAdWords Management.

Research suggests that a common mistake made by businesses is to assume that free AdWords marketing services deliver the same outcomes as Expert GoogleAdWords Management companies like Agile SEO. In reality, they are not comparable in quality or value for money. “Saving” money on an initial outlay or committing to the management of ad words using a free “do it yourself” service or methodology can be a false economy by actually wasting valuable time, effort and Marketing budget.

Businesses in all industries, especially those in competitive markets, need focused and targeted strategies to get the most out of their marketing investment. More and more consumers and prospects are searching online for products and services while more and more companies understand the importance of a strong online presence.

It is good business sense to ensure that all the time involved and financial investment required to launch an online presence is not wasted. To this end, the Technology experts at Agile SEO recommend that the advertising of a business and protection of that online investment – through Search Engine Optimisation, Pay Per Click (PPC) advertising and overall AdWords Management – should be managed by expert specialised SEO Companies.

So what are some of the key reasons companies should hire GoogleAdWords Management experts’ verses “do it yourself” service options….

• Ad Words Management and Keyword Research Is A Technical Discipline
• Understanding PPC Terminology Is Required For Success
• Product and Technology Innovation Analysis and Time Investment
• Low Conversion Rates Can Be The Result Of Poor Online Content
• Technical Expertise Reporting Services Are Services Offered With Expert Ad Words Management
• Landing Page Strategies & Click Fraud Analysis Experience

GoogleAdWords Management and Keyword Research Is A Technical Discipline 

Expert analysis of Ad Words & PPC Management has determined that using poor quality keywords can quickly exhaust an advertising budget and result in campaigns with poor quality returns.

“Do it yourself” free tools and one time only pay per use tools can be used to support advertising campaigns, however these require understanding of the technical disciplines associated in researching key words. Many SEO companies will offer Ad Words Management and keyword research in packages, using multiple data strategies and methods to form a comprehensive picture of the business opportunities available.

Understanding PPC Terminology Is Required For Success

Understanding PPC terminology is what businesses pay the experts for, therefore ensuring that they can get on with the business of doing business.

Impressions, Views, Hits, CPM, CPC, CPA these terms are important in the management of your campaigns. Unless businesses are familiar with the meaning and importance then the recommendation is that “do it yourself” SEO and Keywords management isn’t for you.

Product and Technology Innovation Analysis and Time Investment

Outsourcing Ad Word and Keyword management also ensures that trend and innovation research is completed on behalf of your business. Time investment is key – can a business afford to “do business” and manage keyword management? If not, the experts can deliver.

Low Conversion Rates Can Be The Result Of Poor Online Content

Experts in GoogleAdWords and PPC perform competitive research of online content and study the types of content that bring success to businesses. This service is one of the key strengths associated with expert SEO companies and is exactly the type of service that requires technical expertise.

The “right” online content can elevate your campaigns successful click-through rate and net more conversions, while ‘bad’ copy may convey the wrong message about a site (and its content), resulting in low conversion.

The difference between Expert Ad Words Management services and “Doing It Yourself” opportunities is that the experts already have an understanding of the components that make good versus “bad” content.

Technical Expertise Reporting Services Are Services Offered With Expert Ad Words Management

Good reporting analysis is the key to all good PPC campaigns, these reporting services include not only analysing sales volumes, but where those sales were initiated from. This reporting analysis allows insight into the keywords that are likely to bring the highest number of conversions, therefore saving time, money and energy.

Landing Page Strategies

Content and style relevance is not just an important SEO term, and it’s also key in PPC marketing, too. The less relevant that landing pages are, the more money is spent on conversions. PPC and GoogleAdWords Management experts not only  understand the principles of landing page design, but how to test the principles to optimise a site and support it being found online quickly.

Click Fraud Analysis Experience

Pass on the task of analysing click fraud to the experts. What is click fraud? How is it investigated? How often does it need to be monitored? All questions that an expert will manage on your behalf if hiring an Ad Word Expert.

Overall….

The recommendation is that hiring a PPC expert can deliver expertise; terminology understanding; innovation and trend analysis; reporting and perhaps most importantly, design strategies and fraud risk mitigation services so you don’t have to.

Agile SEO are experts in GoogleAdWords Management. With Set Up fees currently waived* and prices starting at $99 / month, our AdWords Management Package includes the following services:

• No lock-in contracts
• Account setup
• Installation of Google analytics
• AdWords landing page optimisation
• Ad copy writing and testing
• Sales & lead conversion tracking
• Conversion optimisation advice
• Split testing of ads
• Analytics analysis
• Mobile ads targeting

AdWords training to ensure that you understand why we do what we do!

Contact us today to discover more!

*as at November 2015

The post Investing in GoogleAdWords Management Versus “DIY” first appeared on Agile SEO - Search Engine Optimisation.

SEO and PPC are both powerful methods of growing your online business. However, that’s where the similarity ends.

Let’s Talk SEO

SEO is the difference between being on the first page of search results or one of the others (which no one ever ventures to) and can make or break a business. SEO is about creating organic, long term and sustainable traffic to your website, increasing your brand awareness and delivering ongoing returns.

Be warned – SEO can be a frustrating business. Inevitably, as soon as you fully optimise your site and content, one or more of the major search engines will change their algorithms. If you’re not properly prepared, all of a sudden you’re back on the second page or worse!

While it’s not a great feeling, sliding back to the second page isn’t impossible for you to reverse without professional assistance, it will just take some time. You’ll need to spend time researching what the changes were and figuring out how they impacted your site. Once you’ve done that, you’ll need to work through how to update your site and content in order to compensate for those changes.

Potential impacts of algorithm changes and the time you’ll need to invest to adjust and respond to them is something to be aware of if you choose to do your SEO yourself. No matter how frustrating it may become, don’t ever abandon it entirely – do it yourself or pay someone else to do it if you can afford it but SEO is vital to any business, large or small, in this digital age.

Let’s Talk PPC

PPC is about getting on the first page of Google, NOW. Of course, there’s a price for doing so and it can be quite hefty, especially if your campaign isn’t tightly focused. PPC can be used for several different strategies but for the purposes of this article, let’s look at a sales based campaign where the ultimate or desired result is an increase in sales.

Keywords are tricky things and while Ad Words has some great tools within it, if you are new to online marketing, you can make simple mistakes that can cost you dearly. If improved sales are your goal, then with PPC you need to make sure you’re paying for the right keywords and that the people who click on your ads are ready to buy straight away. If you’ve paid for ‘researching’ style keywords rather than ‘buying’ style keywords, you could end up paying a lot of money for no reason.

As an example, if I’m thinking about buying a pair of ladies sneakers, I might google ‘Ladies sneakers, size 7’ while I’m in my researching phase. During this time, I’m going to go to multiple sites and have a look around while I make a decision as to what kind of sneakers I want and how much I’m prepared to pay. On the other hand, when I’m ready to buy, I’ll be more specific, perhaps searching for ‘Nike Ladies Sneakers, Size 7’.

Now if you’re a sports store running a PPC campaign and you paid for me to visit your site when I was researching, there’s a good chance that you wasted your marketing money. However the person who paid for the ad I saw when I was ready to buy is going to get my money, making their PPC campaign more successful. This shows you why having the right PPC ad words management is essential to getting the most ‘bang for your buck’.

Great PPC management can create great ROI, it’s just a matter of experience.

So… Which One Is Best For Me?

Ultimately, both. A comprehensive online marketing strategy should have SEO as standard and either include targeted PPC campaigns or have the flexibility to add PPC campaigns as required. If you can’t afford to pay someone to manage your SEO or your PPC Ad Words campaign for you, be prepared to do a lot of learning. If you plan to manage your own digital campaigns, we suggest you try reading Hanan Kattan’s acclaimed digital marketing book ‘Grow Your Profits’ for expert advice to help you avoid some of the pitfalls.

For more information on SEO and or PPC, contact us today to find out how Agile SEO can make it easy for you to grow your business online.

The post SEO vs PPC Ad Words first appeared on Agile SEO - Search Engine Optimisation.

Article Writing is Important

Multiple methods are used by web developers to develop a website’s profile but some methods yield better results than others. Article writing and submission to web directories, as well as link building are tried and tested methods that have always yielded better results for a website. While the website will gain recognition, its greatest benefit is the potential to convert potential customers to real ones.

Things to Look For

Things that a webmaster or entrepreneur should look for while searching for the best SEO content writer for their business are as follows:

• The provider should offer 100% original writing and should not indulge in plagiarism of any type;
• They should only use white-hat tactics, no black-hat techniques, to gain online recognition;
• Reputable companies will only offer original content and once offered and paid for, copyright is automatically transferred to the buyer;
• Finally, the content offered by the article writing service should be interesting and entertaining, after all, it won’t do you any good if the readers lose interest halfway through and head to some other site!

In the event of plagiarism and duplicated content, your website may be badly penalised by search engines and may even be blacklisted, resulting in your good intentions (that lead to you hiring a content writer in the first place) going up in smoke.

Content Writers Must Be Skilled

Getting a reputable content writer or copywriting company alone isn’t enough, you also have to find out whether or not the writers deployed to write the articles are skilled enough to do the job.

Knowledge of the language is a given, but grammar, spelling & punctuation as well as paragraph construction are all equally important. Unless the writer is more than competent in the fundamentals, they may end up writing something that is unusable on your site for fear of diverting readers, rather than attracting them.

Ideally, a fluent and skilled content writer will keep the reader glued to the screen until they finish the article; with luck, they’ll even come back looking for more content or share it with their friends.

So there you have it, the key things you need to keep in mind when you go looking for a content writer for your site. As always, there are a range of services and a range of price points available, so make sure you find the right company for you and your business by keeping these things in mind. Then, before you know it, you’ll have a site full of engaging, valuable content that customers will keep coming back for. However, if you prefer to DIY, here’s some handy tips for you.

Key Points To Remember

• Capture the attention of your audience. Most people will do an initial scan before deciding to read the whole article, use headings to give them a basic roadmap to decide if this content is valuable to them.
• Take the time to learn how to format an article or website for SEO. There can be a lot of contradictory information out there, but there’s plenty of great stuff too, keep looking!
• Content is KING. Demonstrate your in-depth knowledge and experience but keep it simple, address issues particular to your niche market and offer good solutions and advice. By doing this, you’ll reassure the reader that you do indeed know what you’re talking about. You don’t have to give every answer or solve all of their problems, but giving a little away and helping them solve some of their problems will make your readers happy and that’s the most important thing!
• Happy readers are one step from being happy customers. If you’re giving them valuable information, they’re going to keep coming back and at some point, they’re going to provide you with a lead. It may not be them personally, but they may share your article or tell a friend about your product and service. At that point, your great content writer has done their job and it was money well spent (unless you write your own content, in which case, well done!)
• Remember that you’re there to improve your reader’s quality of life, people come to your site to save/make money, save time or improve their life in some way. Every purchase, no matter what it is, comes down to these basic motivations. Tap into them. Give your reader something they want and you’re going to be well on your way to creating a dedicated following.
• Be prepared to spend a LOT of time writing, to build your reputation and drive solid traffic to your site you need to be regularly producing articles. I know one SEO specialist who is adamant that you need to be creating 100 articles a month! While few of us have the time (or inclination) to write that much, it gives you a good feel for a basic principle of content writing – too much great content is never enough.
• Publish your articles to major e-zines as well as using the content for your website and blog, however, be careful to avoid duplication as this can also carry search engine penalties!
• Set yourself a goal – write 3 – 4 articles per day (at an average of 400 words) or better yet, make enough income to pay for a content writer!
• Be organised. Write a plan that makes maintaining a program of writing and publishing content easy to do. Allow 1 – 2 hours a day just for this. Remember that practice makes perfect!

Can’t be bothered doing it yourself or do you just want to know more about how Agile SEO can help you create a site full of valuable content that will keep people engaged? Contact us today!

Agile SEO Recommended On-Line Course

Get 1000 Visitors to Your Blog Using On Page SEO

Get more traffic and profit by writing optimized content that help you rank for hundreds of buyer keywords.

Instructor Biography

Endy Daniyanto, Internet Marketer

I have made a full time income from internet marketing, particularly affiliate marketing, since more than 2 years. I have extensive knowledge on search engine optimization (SEO) best practices and also on writing

The post Content Writer Tips & Tricks first appeared on Agile SEO - Search Engine Optimisation.

As search engines will continue to evolve, search engine marketing and SEO companies must do the same, improving their skills to stay in the game.

We are all increasingly moving to an online world, reviewing and doing business online, therefore it’s important to remember that your customers are just like you. They Google what they need to know and they rarely look past the top 3 results, let alone the first page. So if your competition is doing SEO and you aren’t, then while you’re sitting around waiting for more enquiries, they’re taking the bulk of the online business.

Now that you know the importance of SEO, here are 10 SEO techniques you must know

1. Create an SEO Roadmap/Strategy

Its important to have a plan and stick to it, Do your keyword research first – all good search engine marketing plans start with keyword research. Agile SEO’s Project Dashboard log-in allows you to do your keyword research right on the site, saving you time and money.

The days of stuffing keywords into any content and having it rank high on Google are long gone. Now your content needs to be unique, interesting, entertaining and your keywords need to flow within the content. This is why top quality content and SEO go hand in hand.

2. Competitor Analysis

Competitor analysis is not a new idea, and companies have been researching their competitors for decades. However, by manually looking at your competitor’s back links you can quickly see which links are worth replicating for yourself.

3. Creating Awesome Content That Earns Links

Even after all of the changes within search engine algorithms, inbound SEO links are still the biggest influence for search engines. This is unlikely to change. On the other hand, other methods of link acquisition have changed.

Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more brand awareness and more sales. Creating awesome content that people want to share is still the best way to earn links.

4. Link Everything together.

In order to get the best insights and results you have to link your website to all your social media accounts, link your social media accounts to analyticss, link analytics to your site, link Google Adwords account to analytics, link analytics to web master tools and web master tools to your Gmail and Google for business account. That’s a lot of linking.

All of the above linking and more is required in todays online marketing strategies. Agileseo.com.au has a simple solution to do all this and more.

5. Editorial Links

Editorial links can be some of the most powerful SEO tools because they come from other publications in your niche and they mention your business . They can also come from guest posts that you write and get published on other sites.

The best way to get editorial links is to create awesome content that people will want to share. Another way is to guest post on a high-quality site that is in your niche.

Agile SEO’s copy writing service  can take care of all your content creation, helping you increase the value of your website by giving your clients information that they want and will share with their social networks.

6. The Broken Link-Building Method

Here’s another white-hat search engine marketing strategy that can be quite effective. In this case, you’re actually helping publishers fix broken links, which can be helpful to their readers. However, this only works if your content is good enough to replace the lost content.

To do the broken link-building method, you must find broken links on a site that is relevant to your niche. You then contact the webmaster with the broken link and recommend your site as an alternative to the broken link. To find out more, you can read the broken link-building Bible at the Moz blog.

7. Link Reclamation

Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them.

Examples:

• Find brand mentions about your site and ask the publisher to add a link
• Find places where your articles or content has been mentioned without credit (places where people have used your post or info graphics without giving you credit) and request a link from the admin/moderator

You can automate this in Agile SEO’s Project Dashboard, so you’ll be notified when another website mentions your company or publishes any content about your website.

8. Focus on ROI, Not Keyword Rankings

While it gives us all a sense of satisfaction to rank number one on Google search for a  Keyword. This doesn’t necessarily mean your SEO campaign is successful. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions.

9. Link Outreach

Link outreach is a bit “old school” but can still be quite powerful. To do this, find a website that is relevant to yours and get their contact information from the site. Send them an email or call and politely ask them for a link.

This works better if the site has a slightly different business than yours but may share a common audience, for example a physiotherapist might want to get a link to their site from a gym or personal trainer. Neither business is going to lose out to the other and in fact, both should benefit from the reciprocal links by gaining an enlarged audience and possible referrals.

10. Submit Your Site to Google, Yahoo, Bing, and Others

Search engines like Yahoo and Bing are worth optimising for. Yahoo is now the default search engine for Firefox. Safari had a deal with Google, which is supposed to end in 2015, and Yahoo and Bing are both trying to become the default search engine for the browser.

As other search engines become the default Web browsers instead of Google, it makes sense to optimise for those search engines as well as other local directories and search sites.

Agile SEO’s software can submit your site maps to many Search Engines with just a few clicks.

Without SEO Your Site Doesn’t Exist

Creating a search engine marketing strategy can give your company and brand a boost in the search engines. Why not improve your rankings today? Call Agile SEO on 07 3177 7811 or visit www.www.agileseo.com.au

Agile SEO Recommended On-Line Course

SEO Training Academy: Learn Search Engine Optimization

Master the art of search engine optimization by learning fundamental SEO principles and techniques in this course.

Instructor Biography

R.L. Adams , Entrepreneur, Software Engineer & Best-Selling Author.

I’m a passionate writer, blogger, designer, entrepreneur, software engineer, and best-selling author of dozens of online marketing & SEO books and audiobooks. I write and develop educational and inspirational

The post Search Engine Marketing – 10 Techniques For 2017 first appeared on Agile SEO - Search Engine Optimisation.

There are plenty of fish in the sea, but if you aren’t baiting the hook correctly (or if you don’t have a big enough hook), how much will you catch?

For SEO Australia wide, let Agile SEO be your one stop shop. We offer a range of services including web design, web development, video production, copy writing, keyword research, competitor research, onsite optimisation and social media marketing to name just a few.

Let us interpret the tides and predict the winds of change for you, so you can get on with doing what you do best, just remember though – you catch it, you clean it! As one the the country’s fastest growing SEO services provider, we’re well placed to assist you in increasing your haul.

Every fisherman knows that no matter how experienced you are tips from a pro can help you improve your results, because what works one week, might not be as effective the next. It depends on tides, temperature and all sorts of other variables. We all know that the internet can frequently experience stranger tides than Pirates of the Caribbean, so it can’t hurt to see what the professionals suggest to ensure you’re casting your net wide enough.

Best of all, Agile SEO provides SEO Australia wide, so no matter where you’re located we’re happy to help you refine your online marketing strategy. We’ll work hard to ensure you’re making the wisest possible investment of your marketing dollars. We specialise in delivering organic, sustainable, quality results because we want to ensure that you don’t have to lament the one that got away.

So whether you’re based in Brisbane, Perth, Darwin, Tasmania or anywhere in-between, contact us today to discover how we can help you catch big fish, little fish and everything in-between.

The post SEO Australia Wide first appeared on Agile SEO - Search Engine Optimisation.

SEO is not an exact science, the one constant in the world of SEO, is change. With over 500 adaptations to it’s algorithm per year, Google alone has kept SEO practitioners on their toes in an attempt to react and respond to changes that can be made with little warning and almost no technical information.

Search engine companies don’t want us to know exactly how they calculate rankings, purely so that no one can manipulate them. Constant evolution of the algorithms used is therefore both an offensive and defensive measure to protect the integrity of search results. Having said that, there are a lot of things we do know, can infer or can experiment with in order to determine the most efficient and effective ways to improve results.

Due to this perpetual remodeling of search engine algorithms, Search Engine Optimisation practitioners can quickly find that they no longer offer their clients the same value that they once did; agility is key.

Why? The agile SEO responds quickly to an ever evolving virtual world, always acknowledging and reacting to the changes, enabling the creation of effective, up to the minute online strategies. Agile SEO isn’t just a catchphrase, it’s a mentality.

It’s about anticipating and preparing for change, being prepared (and able) to adjust strategies on the fly, it’s about being cross-functional, proactive and iterative. It’s having clear objectives and focusing on the end user because ultimately, they are what determines success or failure.

An agile SEO is collaborative, sharing ideas and strategies both internally and with their clients. They’re great communicators, ensuring that their team and clients are prepared for the potential impacts of large scale algorithmic changes from search engines.

Above all, the agile SEO thinks big picture, they’re not just aware of industry change – they’re prepared for it, responding efficiently and effectively to a competitive and volatile online marketplace.

This is who we are. This is what we do. Welcome, to Agile SEO.

The post What Is Agile SEO? first appeared on Agile SEO - Search Engine Optimisation.

Search Engine Optimization, or SEO, is not dead. Nor is it ‘bulls**t’ – in spite of what the top 2 suggested responses in Google might imply. Quite simply, SEO is still the most powerful tool in your online marketing arsenal, partly because of its great Return on Investment (ROI) but also because it’s one of the most effective ways to reach your customers.

As we increasingly switch to looking and doing business online, it’s vital to remember that your customers are just like you. They Google what they need to know and they don’t often bother look past the first page of search results, in fact, most of them never look any further than the top 3! So if you’re not doing SEO and your competition is, are you really content to slog it out while they grab the lion’s share of the available business?

Search Engine Optimization, when done well allows consumers who are actively looking for the product or service that you offer to come straight to your (virtual) door. Geo-tagged SEO will even allow local consumers to come to your physical door, if you have one and it’s a short step from enquiry to sale. The point is, mobile searches can quickly turn into real sales, so it’s vital to make sure you’re getting as much of the online action as you can.

SEO works. It’s changed a lot and it’s still changing; it always will. Google alone makes between 500 – 600 changes per year to its search algorithms, constantly seeking to better understand and predict the way real people use online search facilities. And with online lead generation being one of the fastest growing methods of gaining new business, companies who are serious about growth know that SEO is one of the most important investments they’ll make with their online marketing budget.

So What IS Search Engine Optimization?

I’m glad you asked. There’s a lot of confusion around it and when everyone talks like they know what it means (even if they don’t) it’s easy for misinformation to spread but difficult to ask – no one wants to look silly!

SEO, or Search Engine Optimization, is a term that covers a lot of things but what it boils down to is this:

SEO is what we call planned activity that aims to improve a websites online ranking in search engines.  

Yep, it’s that simple… But not really, because that sentence covers activities like web design and development, social media marketing, blogging, AdWords, branding, keyword research, competitor research and more.

Now, you’re great at what you do – you wouldn’t be in business if you weren’t, but that’s a lot of things to try to do in addition to all the stuff you already have to get done in the normal course of your day.

Chances are, if your car’s not running right you don’t try to fix it yourself, you take it to an expert because car engines are complicated so it just makes sense. Well SEO is pretty similar – if you’re not getting the results you want or need, if your online marketing experience isn’t running so well, why not get an expert to fix it?

Let us optimise your website for search engines and humans, have us research which keywords are being used in searches that target your industry and then tell you which ones represent the best value. We can help you grow your business through organic online searches in addition to highly specific online advertising campaigns. We can help you create valuable, engaging content that will get people talking about and visiting your site, all of which helps move you up the page rankings and helps you get more of that online business.

So if you’re looking for nonstop, organic traffic and value for money, what you’re looking for is SEO.

The post Search Engine Optimization & Why You Need It NOW first appeared on Agile SEO - Search Engine Optimisation.